Loyalty Programs

Fraud is the unknown competitor that every business faces. Protecting customer’s benefits, bonuses and points is key to expressing loyalty. Making sure that the organization will not suffer financial and reputational consequences requires strong yet seamless authentication and analysis of both identities and the sessional data.

What is the issue?

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Loyalty is something that is hard to build and preserve. Various businesses like travel, transport, retail and others spend months or even years finding the perfect loyalty scheme to make their clients satisfied, providing them with easily accessible services whenever and wherever they want. However, finding the happy medium between the security of service and the user experience is not an easy task at all.

Users are looking for a frictionless access to their bonuses and rewards, in most cases treating them as actual money. They also want their points or miles to be safe, but this safety should not harm the ease of use. And when security is weakened in favor of user experience, fraudsters come. Even a small weak link in protection can become an open door for fraud.

Kaspersky Fraud Prevention applies behavioral analysis, biometrics and overall assessment of user, device and environment for proactive detection of fraudulent activity in real-time. Knowledge generated by the analysis of hundreds of non-personalized parameters helps to enrich the internal monitoring systems and introduce automation and speed to authentication of users, detection and prevention of fraud.

Kaspersky for loyalty programs

Ensure that your customers are the ones staying loyal, not fraudsters with Kaspersky Fraud Prevention.

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Why Kaspersky Fraud Prevention?

Detect account takeover

Increase the number of happy customers with high level of user experience

Uncover fraudulent activity in real-time cutting the potential losses

Detect ghost accounts and new account fraud

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Useful Resources

Useful Resources are made to give your more information on what we do

Fraud in retail & e-commerce

Exploring the most common use cases for industries that suffer from bonus abuse, loyalty fraud, new account fraud and account takeover
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Kaspersky secures the goods.ru marketplace and its customers from cyberfraud

goods.ru is a prominent representative of an organization that’s focused on e-commerce.
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News & Updates

Latest news in the field of fighting online fraud

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